Ipsos-Insight's quarterly digital-music study Tempo reveals that 21 percent of American downloaders aged 12 and over have downloaded a full-length motion picture.The research reveals 37 percent of 18- to 24-year-olds have downloaded a full-length motion picture from the Internet. Men are more than twice as likely than women to acquire a digital motion picture online. [PCWorld]
A full-length movie is a big download. 21% is impressive.
If it had said 21% of Americans between the ages of 12 and 34, I would have been impressed. However, it says "American downloaders." What constitutes a "downloader?" How many people are in that group? How many megabytes a day do you have to download to be a member of that group?
Statistics... anything is possible with the right verbiage.
Posted by: J$ | April 28, 2004 at 11:05 AM